RipCode and Millennial Media Partner to Offer Best in Class Mobile Video Ad Delivery Soltuion

Published by
Brendon Mills
at August 5, 2008 in Advertising, On Demand Transcoding, Mobile Video and Transcoding. 0 Comments    Email This Post

Today I’d like to introduce RipCode blog readers to a new RipCode partner, Millennial Media, one of the leading mobile advertising companies in the US.  Together we are working to provide advertisers and mobile content publishers with an integrated service featuring Millennial Media’s ad targeting and distribution system with RipCode’s On-Demand Video Transcoding and delivery technology.

Most of our frequent blog readers are familiar with On-Demand Transcoding and how this technology works.  Now we’re extending VOD transcoding to the mobile ad space, enabling Millennial Media’s ad clients to easily integrate video into their mobile campaigns delivered across their premium ad network. RipCode clients will benefit through seamless inclusion of video advertising from top brands and the best possible user experience, ensuring a profitable model for providing engaging mobile video content to consumers.

Creating a compelling mobile user experience is especially important when monetizing content. Advertisers are paying for screen real estate and want to maximize their investment.  With RipCode, video files are optimized for delivery on-demand based on the unique capabilities of a customer’s mobile handset including screen resolution, codecs and network delivery protocols; a critical feature for ensuring the best user experience. Combined with Millennial Media’s intelligent ad targeting, video ads are paired with contextually relevant video content then seamlessly delivered as a single stream with no re-buffering between the ad and the requested content; decreasing the abandonment rate and boosting an advertisers ROI.

Millennial Media’s senior vice president of products & marketing, Eric Eller, will be presenting at the ad:tech show in Chicago this week on a panel entitled “Making Mobile Work”.  A fitting venue to launch our partnership.  Best of luck to Eric this week at the show; we hope he’s seeing lots of interest in the joint solution!

RipCode Participates in Building Blocks Conference

Published by
Brendon Mills
at August 1, 2008 in Mobile Video. 0 Comments    Email This Post

On Tuesday, August 5th, I’ll be taking part in a panel discussion at the Building Blocks Conference in San Jose, CA produced in conjunction with Digital Hollywood and the Consumer Electronics Association, producers of CES.  The focus of the conference is transforming consumer electronics, entertainment and media across broadband, mobile, social media and video.

This is the first year for the Building Blocks Conference, but looking at the agenda it appears to be a shaping up as a good conference.  The panel that I’ll specifically be taking part in is called “All Video, All the Time: Next Generation in Media Technologies – Broadband and Mobile – Content and Advertising”.  The moderator, Michael Goodman, is the Director of Digital Entertainment with Yankee Group so I know the panel will engage in some very interesting dialogue.

Digital Hollywood will be audio and video taping selected sessions for podcasting and other webcasting purposes so check out their website next week for some interesting and educational content.

RipCode Introduces Real-Time Stream Transcoding Solution for Live Mobile Video

Published by
Brendon Mills
at July 29, 2008 in Real-Time Stream Transcoding, On Demand Transcoding, Mobile Video, Transcoding and RipCode V4. 0 Comments    Email This Post

Hi Everyone -

As most frequent readers will know, RipCode has grown into a leader and innovator in the On-Demand Transcoding market built around the strength of our flagship product, the RipCode Video Transcoding Appliance.  But today, I’m excited to announce that we’re taking a new step in the evolution of RipCode.  In addition to offering on-demand transcoding of stored content, we’re introducing RipCode’s Real-Time Stream Transcoding solution, focused on the transcoding and delivery of live mobile streaming of broadcast content.  With this addition, RipCode has created a powerful dual-application transcoding platform enabling our customers to reach more markets with a single transcoding appliance.

RipCode’s Real-Time Stream Transcoding solution has the largest ingest capability of any solution on the market, with up to 8 simultaneous single or multi-program streams. And, it supports high-density output for video delivery over current and next generation broadcast networks including: 3GPP and 3GPP2, DVB-H, MBMS, ATSC, and Qualcomm MediaFlo.

Additionally, RipCode has added an optional Video Feed Ingest component to provide full-resolution ingests of premium audio and video via an SD SDI channel.

One of the first use cases of RipCode’s new Real-Time Stream Transcoding solution will be through our partnership with NextWave. NextWave Wireless is a global provider of mobile multimedia and wireless broadband technologies, they’re collaborating with RipCode to supply live video stream transcoding for their UMTS MBMS based TDtv™ solution.  You’ll be hearing more about this later this year.

For more information on our new Real-Time Stream Transcoding solution, you can read the press release or visit the solution page on our website. This is an exciting new pivot point for RipCode and our customers as we continue to innovate and push the capabilities of video transcoding.

RipCode Talks with Texas TechPulse

Published by
Brendon Mills
at June 13, 2008 in On Demand Transcoding and Transcoding. 0 Comments    Email This Post

I recently spoke as part of the CEO showcase at the AlwaysOn OnHollywood event this week which took place in Hollywood, of course.  This was a great event featuring a wide variety of new media executives, VC’s, and content creators talking about the forces that are disrupting user behavior and creating new opportunities, content strategies and monetization schemes in the video, music, gaming, search, and mobile industries.

Following my presentation I talked briefly with a reporter for Texas TechPulse.  For those that don’t know, RipCode is headquartered in Dallas with an engineering office in Austin, Texas. So as you may guess, Texas TechPulse is focused on providing news and information about deal flow, high tech investment, and high tech companies in Texas.  For a quick read, and to learn a bit more about RipCode, take a look at the TechPulse interview.

Challenges in Supporting New Encode Profiles

Published by
Brendon Mills
at May 29, 2008 in On Demand Transcoding, Transcoding and RipCode V4. 0 Comments    Email This Post

 I’ve talked to a lot of companies recently about their video transcoding needs and most are eager to support an increased number of encoding profiles. But as their video library grows, they forsee challenges in encoding their back catalog to support new profiles while keeping up with transcoding their daily ingest. In this video, I’ve whiteboarded an example of the pre-transcoding challenge. I think it will help further your understanding as to why companies with growing video libraries should consider On-Demand Transcoding to reduce the cost and complexities of delivering video to multiple formats.

RipCode Demos On-Demand Transcoding at TI Developer Conference

Published by
Jacqui Galow
at April 11, 2008 in DSPs, On Demand Transcoding, Transcoding, RipCode V4 and Uncategorized. 0 Comments    Email This Post

RipCode CEO, Brendon Mills talks with Texas Instruments’ Niels Anderskouv while demoing On-Demand Transcoding for mobile as part of the Texas Intstruments’ Worldwide Developer Conference.

RipCode Report from CTIA Wireless

Published by
Brendon Mills
at April 8, 2008 in On Demand Transcoding, Mobile Video, Transcoding and Uncategorized. 1 Comment    Email This Post

RipCode TeamLast week RipCode exhibited at the CTIA Wireless show in Las Vegas.  This was our first year at this show, and considering our booth location was less than optimal – our fault for signing up late – we had good foot traffic and we’re kept busy talking with visitors and demoing our On-Demand Transcoding solution for mobile video.  We got a lot of positive reaction to our message.  It’s obvious that delivering video to mobile is a challenge for many companies.  As we describe our unique transcoding methodology, people are really excited by the possibilities of expanding their video library to any video platform - without the increased cost of storage, energy or hardware usage.  For more information on RipCode’s On-Demand Transcoding solution for mobile video, check out our video overview.

We also announced the availability of RipCode’s On-Demand Signaling Server.  If you missed the news last week, you can check out the full press release on our website.  The On-Demand Signaling Server is a complement to RipCode’s Video Transcoding Appliance and is designed to function as the intelligent network and workflow manager for multiple RipCode appliances.  Tim Siglin from Streaming Media Magazine interviewed me prior to the show regarding the announcement.  You can check out the complete interview from Tim’s podcast podcast.

Also a big highlight for us from the show was our sponsorship of the FierceWireless party for CTIA attendees at Rain Nightclub at The Palms.  For pictures from the event, check out the FierceWireless website.  Congratulations again to Josh Wittman from Red Eye.  He was the recipient of our raffle drawing for a Sony PSP.

Overall, it was a great week at CTIA.  Now, we’ll be heading back to Las Vegas again next week for the NAB show. And maybe we can win some of our money back…or not.

Jack Brickey Joins RipCode As New VP of Software Development

Published by
Jack Brickey
at March 25, 2008 in Uncategorized. 0 Comments    Email This Post

Jack Brickey

Last Monday I officially joined RipCode as Vice President of Software Development. After more than 25 years in the telecom equipment industry it was time for a change. In life change is a certainty and while changes in careers can result in hesitancy and even anxiety it is also an opportunity to re-energize.

User generated video, social networking and mobile video are expanding markets. Conjointly they are explosive. With this explosion comes a whole new set of technical and business complexities. RipCode has a truly unique set of solutions that will change the way content providers distribute video to the mass market.

RipCode’s unique solutions and the opportunity to re-launch my career in this impressive market space are the primary reasons I have joined the company. I am very excited to be part of the RipCode team and the changes that we providing the customer. I look forward to utilizing my experience to help the company be a huge success and hope to occassionally drop in and share my new perspective and thoughts on the industry and technology developments.

Part 4: Frost & Sullivan Interview

Published by
Brendon Mills
at March 25, 2008 in Advertising, On Demand Transcoding and Transcoding. 1 Comment    Email This Post

Today we bring you the last video is a series of conversations that I had with Dr. Gerry Purdy, VP and Chief Analyst with Frost & Sullivan.  In this session, we discuss encoding as a routable protocol and the growth in multi-format transcoding.  Dr. Purdy also gives us his view of how On-Demand Transcoding will impact the future of the transcoding market and we wrap up our conversation with thoughts on monetizing video content.

I hope you enjoyed this 4 part series. We plan to keep bringing in special guests from time to time to share their thoughts and opinions.  So, send us your comments, we definitely want to hear from you.

Part 3: Frost & Sullivan Interview

Published by
Brendon Mills
at March 18, 2008 in Mobile Video. 0 Comments    Email This Post

In Part 3 of my conversation with Dr. Gerry Purdy, VP and Chief Analyst with Frost & Sullivan, we discuss the global growth of mobile video, the impact of unlimited data plans on the mobile video market, and regulatory contraints that are impeding new mobile applications and services. 

If you haven’t yet seen Parts 1 and 2 of my discussion with Dr. Purdy, I encourage you to take a few minutes to watch.  Stay tuned for Part 4, which is the final video in the series.