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	<title>Comments on: Transcoding Expands Video Advertising Opportunities</title>
	<link>http://www.ripcode.com/blog/2008/01/28/transcoding-expands-video-advertising-opportunities/</link>
	<description>Transcoding video for viewing ubiquity</description>
	<pubDate>Thu, 11 Mar 2010 17:22:06 +0000</pubDate>
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		<title>By: Brendon Mills</title>
		<link>http://www.ripcode.com/blog/2008/01/28/transcoding-expands-video-advertising-opportunities/#comment-1170</link>
		<author>Brendon Mills</author>
		<pubDate>Thu, 13 Mar 2008 14:24:31 +0000</pubDate>
		<guid>http://www.ripcode.com/blog/2008/01/28/transcoding-expands-video-advertising-opportunities/#comment-1170</guid>
		<description>Thanks TJ - expect to hear some new announcements on on-demand transcoding and pre-roll advertising in the near future.</description>
		<content:encoded><![CDATA[<p>Thanks TJ - expect to hear some new announcements on on-demand transcoding and pre-roll advertising in the near future.</p>
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		<title>By: TJ Kudalis</title>
		<link>http://www.ripcode.com/blog/2008/01/28/transcoding-expands-video-advertising-opportunities/#comment-452</link>
		<author>TJ Kudalis</author>
		<pubDate>Mon, 28 Jan 2008 22:42:16 +0000</pubDate>
		<guid>http://www.ripcode.com/blog/2008/01/28/transcoding-expands-video-advertising-opportunities/#comment-452</guid>
		<description>I agree - we are reaching a critical mass in online video consumption as content availability, quality, broadband penetration and finance via advertising have collided over the last couple of years. 

Braage makes a good point about media execs having a plan to recapture viewers lost to the Internet, but I don't know that it will be successful. A lot of these media conglomerates gained their dominion over the industry by leveraging their (expensive and difficult-to-replicate) distribution power...and the means of distribution are getting easier and easier. I believe that the Writers' Guild strike will be seen in retrospect as a turning point for media. 

On the Ripcode side of things, it seems to me that solving the problem of transcoding will go a long way towards making delivery mechanisms transparent for new media, as they will have to be for it to really supersede broadcast media.

It's good to see this blog updating so much - you guys have great things to say!</description>
		<content:encoded><![CDATA[<p>I agree - we are reaching a critical mass in online video consumption as content availability, quality, broadband penetration and finance via advertising have collided over the last couple of years. </p>
<p>Braage makes a good point about media execs having a plan to recapture viewers lost to the Internet, but I don&#8217;t know that it will be successful. A lot of these media conglomerates gained their dominion over the industry by leveraging their (expensive and difficult-to-replicate) distribution power&#8230;and the means of distribution are getting easier and easier. I believe that the Writers&#8217; Guild strike will be seen in retrospect as a turning point for media. </p>
<p>On the Ripcode side of things, it seems to me that solving the problem of transcoding will go a long way towards making delivery mechanisms transparent for new media, as they will have to be for it to really supersede broadcast media.</p>
<p>It&#8217;s good to see this blog updating so much - you guys have great things to say!</p>
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