Last week I had the opportunity to sit down with Dr. Gerry Purdy, Vice President and Chief Analyst for Frost & Sullivan to discuss their analysis of the current and future transcoding market. Having both just come back from the Mobile World Congress show in Barcelona, we had quite a bit to talk about, especially around mobile video. Due to the length of the discussion, we’ve broken the interview into 4 parts to make it a bit easier to digest. Part 1 focuses on Frost & Sullivan’s worldwide encoder and transcoder research report including the impact mobile video will have on transcoding and the challenges that await this year.
I enjoyed the chance to get Frost & Sullivan’s perspective of the market. I hope you’ll find the dialogue interesting as well. We’ll be posting Parts 2 - 4 of my conversation with Dr. Purdy over the next few weeks…stay tuned.
Research by Yankee Group suggests that revenue attributed to downloads and in-streaming advertising is forecasted to grow significantly over next five years. By 2011, in-stream advertising revenue is expected to reach $3.89 billion dollars and revenue for downloads will contribute $850 million. In this weeek’s video blog, we discuss the roll On-Demand Transcoding will play monetizing video content - especially for mobile video.
In today’s news environment there is a healthy competition between online media outlets to be the first to provide breaking news coverage with the supporting visual aids that consumers have come to expect. However, using today’s legacy transcoding technologies, video updates are cumbersome, since they have to be pre-transcoded and stored into the appropriate file format for the site’s unique requirements. This becomes a barrier for providing timely, updated video news coverage.
However, by transcoding video on demand, as a consumer requests it, online media sites can create a distinct competitive advantage. They can lower the physical barriers restricting content from being viewed on multiple viewing mediums, making the same video available to their mobile audience as their PC viewers. And, they can be the first among their competition to provide video coverage of the latest weather event, celebrity “faux pas”, play of the day, or other breaking news.
Many of you are probably very familiar with thePlatform, they’re known for managing the entire logistics process involved in the publication of broadband video from the content owner to the consumer. What you may not know is that today they announced the broadband video industry’s largest collection of pre-integrated partner technologies – which we’re happy to say includes RipCode – as part of their open approach for assisting media companies with their online and mobile video initiatives. thePlatform’s open framework integrates with technology providers that span the entire online video ecosystem, giving media companies the flexibility to design solutions unique to their needs.
RipCode is excited to be working with thePlatform on integrating our transcoding appliance into their RMP service. RipCode’s transcode solution will provide thePlatform customer’s with an on-demand transcoding option, enhancing an architecture that is designed to scale for high-volume requests such as media catalog reads, and process-intensive tasks like mobile video transcoding.
For more information on today’s announcement – visit thePlatform’s website: http://www.theplatform.com/
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