Since introducing the on-demand transcoding methodology 2 years ago, I’ve seen transcoding evolve in a relatively short time to become a fundamental component of both on-demand and real-time video delivery.

And in this time, video delivery obstacles that our customers are contending with have become more magnified. Content owners, video delivery platforms, ad networks, mobile operators – everyone in the video delivery value chain are facing increasing video distribution challenges including:
-    How to distribute an overwhelming amount of video content…
-    Over an increasing number of video viewing devices…
-    While monetizing video assets…
-    Preserving high quality user experience…
-    And account for constrained and fluctuating network bandwidth.

Here at RipCode, we realize that our customers require more than just a box to move files from one format to another.  They need a big picture solution to help them deal with all of the components of video delivery.  We understand that in order for video delivery to scale, transcoding can no longer be an independent process performed in an offline environment.  Transcoding must evolve to a real-time transaction.

In the video below, I talk in more detail about today’s video delivery challenges and why at RipCode, we believe that transactional-based video transcoding will play a vital role in the market evolution of video delivery.