In my last post, I talked a bit about the growing challenges in the video delivery market and I introduced a new transcoding terminology called ‘transactional transcoding’.  Essentially, this is transcoding as a real-time transactional model and is what I consider to be the evolutionary next step to providing a scalable transcoding solution for managing all video delivery components in a seamless, transparent manner.

Here at RipCode, we continue to evolve and improve our technology and solutions to stay ahead of our customer’s video delivery needs.  So it shouldn’t come as a big surprise then when I tell you that this transactional transcoding model I’ve talked about is now available from RipCode.  Tomorrow at CTIA Wireless in Las Vegas, we’ll be introducing the RipCode TransAct Platform.

The TransAct Platform enables key video delivery elements to occur as a transparent, real-time transaction including:
-    Video device and capability discovery
-    Selection of optimal transcode workflows
-    Dynamic, relevant ad insertion
-    Network-aware resource availability
-    Open interoperability with billing, content management systems and ad networks

In the video below I go into more detail about the benefits of the RipCode TransAct Platform. Or for an industry perspective on the transactional transcoding model, a new whitepaper from IDC is available from the RipCode website, I hope you’ll check it out.

We understand that considering transcoding as a real-time transaction will require a shift in the way you normally think about transcoding, so if you have any questions please don’t hesitate to reply to this post or send us an email.