As video becomes more pervasive, it’s increasingly important to capitalize on video assets.  However monetizing video has always been a challenge – particularly for the mobile market.  Today’s legacy transcoding solutions limit the ability to effectively monetize video content.  Advertisements are attached in a ‘static manner’ at an off-line location where content is first transcoded, then manually stitched to an ad, and then finally delivered to a customer for viewing. This static ad insertion model restricts the ability to pair contextually relevant advertising with video assets.

However, as part of our commitment to providing our customers a holistic approach to video transcoding, today at CTIA Wireless in Las Vegas, I’m pleased to introduce the availability of the RipCode TransAct Monetizer. The TransAct Monetizer is specifically designed to enable the monetization of video content. As an integrated component of RipCode’s TransAct Platform, video assets can be seamlessly and dynamically inserted across the ‘three-screen’ domain as part of a real-time transcoding transaction.

TransAct Monetizer is able to dynamically stitch device-optimized pre- or post-roll video with any requested video asset.   By transcoding video ads on-demand, advertisers have the flexibility to provide unique ads based on the video content that a viewer requests, as well as the viewer profile, viewer location, time of view, and experience quality – all of which require a transcoded, dynamic ad insertion capability to maximize relevancy and increase CPM.

For more information about TransAct Monetizer, check out the video below, stop by our booth at CTIA - #7062, or email us.