As fast as the online and mobile video markets are evolving, we felt it was time to help educate members of the video delivery value chain on changes taking place in the underlying transcoding technology which is enabling the rapid evolution of video distribution, consumption and monetization.

Transactional Transcoding, a new whitepaper from IDC, examines how transcoding is becoming the linchpin in the delivery of evolving video services for a multitude of video-enabled viewing platforms.  As an enabler of increasingly complex content distribution, transcoding is moving beyond legacy file-to-file approaches to become real-time, transactional and network-aware. In addressing the emergence of next generation transcoding, the IDC whitepaper explains how the technology is evolving to support burgeoning demand for online and mobile video - especially in light of content explosion, device expansion, network strain and the need for effective monetization.

IDC believes that transcoding must evolve to include transaction-based platforms that can tailor video content and video advertising for a particular device, delivery channel and business model as well as an  individual viewer — all on-the-fly — to accelerate, simplify, scale and reduce the costs of delivering ‘any content, anytime, to anyplace’.

If you’re interested in learning more about Transactional Transcoding, you can download the new IDC whitepaper from the RipCode website or send us an email.