The Great Wall. The Summer Palace.  The Bird’s Nest. What do these monuments have in common? They’re all architectural marvels on the “must see” list next time you’re in Beijing for the BIRTV show – one of Asia’s largest broadcast exhibitions held annually at the China International Exhibition Center.

This year was special for RipCode – marking our company’s entry into the high growth Chinese market – where media mania is visible at every turn. Home to nearly 1.4 billion people, China’s tech-savvy youths are avid consumers of online video content. With mobile devices proliferating daily, and 3G services imminent, China will drive one of the largest market expansions in wireless history.  And transcoding will figure prominently in the mix.  According to IE Research and Markets Corp, mobile subscribers in China will exceed 1.2 billion by 2013, double that of 2008.

Thanks to RipCode’s broadcast partner Century Sage Scientific (CSS Group), Transactional Transcoding created quite a buzz at BIRTV. Home to some 400-plus exhibitors and 50,000 attendees, “New Media” was all the rage, and RipCode was no exception. Rows-deep, people waited turns to hear the Transaction Transcoding story and why RipCode’s solution is about more than just the transcoder, but about the total solution – from ingest to optimized encode to streaming to monetization. On any device. Anytime. Anywhere.

Featured during a 30-minute segment on CCTV.com (Mandarin only), CSS VP of Marketing Alex So described the three-screen transformation and how broadcasters must adapt to the changing market while a new wave of devices mark a fundamental shift in media consumption. Popular sites like Todou and Youku are fast becoming the ‘YouTubes’ of China – driving video into the mainstream. And while China’s CMMB standard for linear broadcast transmission to mobile is struggling to gain traction, ‘on demand’ content is growing rapidly, giving consumers the content they want when they want it.

Bottom line, no matter whether you’re in Asia, EMEA, or the Americas, RipCode’s Transactional transcoding message is gaining traction – and BIRTV affirmed that using RipCode for video transcoding and delivery creates an opportunity to quickly and cost-effectively expand your content across the three screen domain, and keep subscribers loyal to your brand.

RipCode would like to thank the CSS Group for the opportunity to partner in this exciting market. Expect exciting things to come.

Scenes from the show…

 RipCode TransAct Transcoders powering live broadcast and video-on-demand with dynamic ad insertion to mobile devices…

 Prospects line up to view Transactional Transcoding in action (see related video)…

Transactional Transcoding in Mandarin…

In good company, RipCode shares the spotlight with some of the top names in broadcast…

Greg Lowitz
EVP Sales & Business Development
RipCode, Inc.