We get so many questions about the underlying technology that we use in our video transcoding appliance that we decided it just made sense to announce our partnership with Texas Instruments and talk more about their DaVinci DSP processors. They truly are the real workhorse for enabling RipCode’s consolidated, high concurrency video processing. A few weeks ago I sat down with Mark Dennison, Vice President of Strategic Worldwide Marketing for TI and we discussed the advantages of using DSP processing for video transcoding.