As fast as the online and mobile video markets are evolving, we felt it was time to help educate members of the video delivery value chain on changes taking place in the underlying transcoding technology which is enabling the rapid evolution of video distribution, consumption and monetization.
Transactional Transcoding, a new whitepaper from IDC, examines how transcoding is becoming the linchpin in the delivery of evolving video services for a multitude of video-enabled viewing platforms. As an enabler of increasingly complex content distribution, transcoding is moving beyond legacy file-to-file approaches to become real-time, transactional and network-aware. In addressing the emergence of next generation transcoding, the IDC whitepaper explains how the technology is evolving to support burgeoning demand for online and mobile video - especially in light of content explosion, device expansion, network strain and the need for effective monetization.
IDC believes that transcoding must evolve to include transaction-based platforms that can tailor video content and video advertising for a particular device, delivery channel and business model as well as an individual viewer — all on-the-fly — to accelerate, simplify, scale and reduce the costs of delivering ‘any content, anytime, to anyplace’.
If you’re interested in learning more about Transactional Transcoding, you can download the new IDC whitepaper from the RipCode website or send us an email.
Today we’re bringing you the last video blog in a 3 Part interview series with IDC analyst, Greg Ireland. Greg co-authored the whitepaper Transcoding Internet and Mobile Video: Solutions for the Long Tail. If you missed the first two interviews, I encourage you to take some time to view those. Greg has some great insight into the Internet and mobile video markets that is well worth hearing. In today’s video blog, we talk about a variety of topics including how transcoding can better serve consumers and where it fits within online and mobile advertising. We also discuss broadband’s impact on Internet video and consumer’s viewing habits. And finally, we touch on the future outlook for video codecs including the movement toward H.264.
We hope you found this interview series insightful. For more information on this topic, you can download the complete IDC whitepaper from the RipCode website. We plan future video blog conversations with other industry thought leaders, so stay tuned.
As a follow up to last week, we’re excited to bring you Part 2 of a 3 Part interview series with IDC analyst, Greg Ireland. Greg co-authored the whitepaper Transcoding Internet and Mobile Video: Solutions for the Long Tail. I had the opportunity to sit down with Greg during his visit to Austin several weeks ago and we talked at length about the direction of the Internet and mobile video markets. In Part 1 of the interview, we discussed market forces driving transcoding, the mobile video impact, and how the Long Tail is being applied to video. In Part 2, we talk about where transcoding fits into the Internet video business model, we look at data around the growth of Internet video, in particular, the rise of short form content and we discuss the drivers pushing additional encodes in an effort to reach the concept of video viewing ubiquity. Look for the final installment of my 3-Part interview with Greg Ireland next week. For more information on this topic, you can download the complete IDC whitepaper from the RipCode website.
We’re excited to bring you Part 1 of a 3 Part interview series with IDC analyst, Greg Ireland. Greg co-authored the whitepaper Transcoding Internet and Mobile Video: Solutions for the Long Tail. I had the opportunity to sit down with Greg during his visit to Austin and we talked at length about the direction of the Internet and mobile video markets. In Part 1 of the interview, we discuss market forces driving transcoding, the mobile video impact, and how the Long Tail is being applied to video. Look for Parts 2 and 3 of my interview with Greg Ireland next week. For more information on this topic, you can download the complete IDC whitepaper from the RipCode website.
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