Archive for the 'On Demand Transcoding' Category

Introducing the RipCode TransAct Platform

Published by
Brendon Mills
at March 31, 2009 in TransAct Platform, transactional transcoding, Real-Time Stream Transcoding, On Demand Transcoding and Transcoding. 0 Comments    Email This Post

In my last post, I talked a bit about the growing challenges in the video delivery market and I introduced a new transcoding terminology called ‘transactional transcoding’.  Essentially, this is transcoding as a real-time transactional model and is what I consider to be the evolutionary next step to providing a scalable transcoding solution for managing all video delivery components in a seamless, transparent manner.

Here at RipCode, we continue to evolve and improve our technology and solutions to stay ahead of our customer’s video delivery needs.  So it shouldn’t come as a big surprise then when I tell you that this transactional transcoding model I’ve talked about is now available from RipCode.  Tomorrow at CTIA Wireless in Las Vegas, we’ll be introducing the RipCode TransAct Platform.

The TransAct Platform enables key video delivery elements to occur as a transparent, real-time transaction including:
-    Video device and capability discovery
-    Selection of optimal transcode workflows
-    Dynamic, relevant ad insertion
-    Network-aware resource availability
-    Open interoperability with billing, content management systems and ad networks

In the video below I go into more detail about the benefits of the RipCode TransAct Platform. Or for an industry perspective on the transactional transcoding model, a new whitepaper from IDC is available from the RipCode website, I hope you’ll check it out.

We understand that considering transcoding as a real-time transaction will require a shift in the way you normally think about transcoding, so if you have any questions please don’t hesitate to reply to this post or send us an email.

Transcoding as a Transaction

Published by
Brendon Mills
at March 30, 2009 in transactional transcoding, Real-Time Stream Transcoding, On Demand Transcoding and Transcoding. 0 Comments    Email This Post

Since introducing the on-demand transcoding methodology 2 years ago, I’ve seen transcoding evolve in a relatively short time to become a fundamental component of both on-demand and real-time video delivery.

And in this time, video delivery obstacles that our customers are contending with have become more magnified. Content owners, video delivery platforms, ad networks, mobile operators – everyone in the video delivery value chain are facing increasing video distribution challenges including:
-    How to distribute an overwhelming amount of video content…
-    Over an increasing number of video viewing devices…
-    While monetizing video assets…
-    Preserving high quality user experience…
-    And account for constrained and fluctuating network bandwidth.

Here at RipCode, we realize that our customers require more than just a box to move files from one format to another.  They need a big picture solution to help them deal with all of the components of video delivery.  We understand that in order for video delivery to scale, transcoding can no longer be an independent process performed in an offline environment.  Transcoding must evolve to a real-time transaction.

In the video below, I talk in more detail about today’s video delivery challenges and why at RipCode, we believe that transactional-based video transcoding will play a vital role in the market evolution of video delivery.

RipCode On-Demand Transcoding Powers MySpace Mobile Video

Published by
Brendon Mills
at December 2, 2008 in MySpace, On Demand Transcoding, Mobile Video and Transcoding. 0 Comments    Email This Post

Many people that regularly follow the RipCode blog know that we’ve been working with MySpace – though on what, we’ve had to be a bit vague.  However, I’m excited today to finally be able to tell you about the project and I hope that you’ll quickly catch on and be as excited as we are at RipCode. 

Available today, MySpace has launched their MySpace Mobile video service.  Using RipCode’s On-Demand Transcoding technology, MySpace Mobile users across the globe will now be able to enjoy MySpace video content from their video enabled mobile devices.

In choosing RipCode, MySpace made a clear choice about the future direction of their transcoding environment.  Rather than adopting legacy pre-transcoding methods, their decision to utilize RipCode’s On-Demand Transcoding technology helps them achieve a more efficient, effective and eco-friendly method for extending video to the MySpace mobile community.

We’ve talked about this in the past, but it’s worth mentioning again. As the volume of video grows and the number of mobile devices supporting video continues to expand, companies have to find alternative solutions to deliver content to their customers across multiple screens. MySpace’s decision is proof that market leaders are embracing change in traditional transcoding methodologies and looking for smarter, more scalable solutions to manage mobile video growth.

If you have a MySpace account and have a mobile device that supports streaming video, check out the new MySpace Mobile video service and let us know what you think:

1. From your mobile device, go to m.myspace.com
2. Login to your MySpace profile
3. If you have videos loaded to your online profile, you will see a My Videos link on the user homepage.  Click on the My Videos link
4. On the Videos page, select Uploaded or Favorite videos
5. Select video by clicking on View
6. On Video Details page, click Play Video

Or, for a quick tour of the new MySpace mobile video service, check out this short video.

My Videos on MySpace Mobile website

RipCode Gives the Gift of On-Demand Transcoding for this Season’s Hottest Mobile Devices

Published by
Brendon Mills
at November 21, 2008 in T-Mobile G1, BlackBerry Bold, BlackBerry Storm, Apple iPhone, Google, Mobile Video, On Demand Transcoding and Transcoding. 0 Comments    Email This Post

As most people know, today the much anticipated RIM BlackBerry Storm makes its debut in stores.  And with next week marking the start of the traditional holiday shopping season, this year’s must-have devices like the iPhone, G1, Bold and Storm will be topping many holdiay wish lists. 

Many of RipCode’s blog readers are familiar with our On-Demand Transcoding solution.  But what you may not know is that in addition to supporting RTSP streaming of on-demand content for the most popular video-enabled devices — like the Storm, Bold and Android – we also support progressive download of on-demand video content for the Apple iPhone.  All without the need for special client-side players or applications, and without pre-transcoding content.

For aggregators and operators looking to extend their video libraries to these popular devices, our sales team will be conducting onsite, on-demand transcoding demos for this season’s must-have mobile devices.  If you’re interested in learning about demos in your area, let us know.

RipCode Talks with Dave Graveline on ‘Into Tomorrow’

Published by
Brendon Mills
at September 22, 2008 in On Demand Transcoding, Transcoding and Uncategorized. 0 Comments    Email This Post

Brendon MillsLast week I attended the CTIA Wireless IT & Entertainment show in San Francisco.  I had the opportunity to speak briefly with Dave Graveline, host of Into Tomorrow, a radio network program covering the latest in consumer electronics and technology.  We talked about transcoding’s role in giving consumers access to a wider variety of video across multiple screens, particularly mobile.

You can listen to Dave’s CTIA ShowStoppers broadcast which includes my interview as well as interviews with other technology companies.  The entire broadcast is about 39 minutes. Skip ahead to minute 27 for my conversation with Dave.

http://www.graveline.com/shows2008/09-19-2008-2.mp3

RipCode and Millennial Media Partner to Offer Best in Class Mobile Video Ad Delivery Soltuion

Published by
Brendon Mills
at August 5, 2008 in Advertising, On Demand Transcoding, Mobile Video and Transcoding. 0 Comments    Email This Post

Today I’d like to introduce RipCode blog readers to a new RipCode partner, Millennial Media, one of the leading mobile advertising companies in the US.  Together we are working to provide advertisers and mobile content publishers with an integrated service featuring Millennial Media’s ad targeting and distribution system with RipCode’s On-Demand Video Transcoding and delivery technology.

Most of our frequent blog readers are familiar with On-Demand Transcoding and how this technology works.  Now we’re extending VOD transcoding to the mobile ad space, enabling Millennial Media’s ad clients to easily integrate video into their mobile campaigns delivered across their premium ad network. RipCode clients will benefit through seamless inclusion of video advertising from top brands and the best possible user experience, ensuring a profitable model for providing engaging mobile video content to consumers.

Creating a compelling mobile user experience is especially important when monetizing content. Advertisers are paying for screen real estate and want to maximize their investment.  With RipCode, video files are optimized for delivery on-demand based on the unique capabilities of a customer’s mobile handset including screen resolution, codecs and network delivery protocols; a critical feature for ensuring the best user experience. Combined with Millennial Media’s intelligent ad targeting, video ads are paired with contextually relevant video content then seamlessly delivered as a single stream with no re-buffering between the ad and the requested content; decreasing the abandonment rate and boosting an advertisers ROI.

Millennial Media’s senior vice president of products & marketing, Eric Eller, will be presenting at the ad:tech show in Chicago this week on a panel entitled “Making Mobile Work”.  A fitting venue to launch our partnership.  Best of luck to Eric this week at the show; we hope he’s seeing lots of interest in the joint solution!

RipCode Introduces Real-Time Stream Transcoding Solution for Live Mobile Video

Published by
Brendon Mills
at July 29, 2008 in Real-Time Stream Transcoding, On Demand Transcoding, Mobile Video, Transcoding and RipCode V4. 0 Comments    Email This Post

Hi Everyone -

As most frequent readers will know, RipCode has grown into a leader and innovator in the On-Demand Transcoding market built around the strength of our flagship product, the RipCode Video Transcoding Appliance.  But today, I’m excited to announce that we’re taking a new step in the evolution of RipCode.  In addition to offering on-demand transcoding of stored content, we’re introducing RipCode’s Real-Time Stream Transcoding solution, focused on the transcoding and delivery of live mobile streaming of broadcast content.  With this addition, RipCode has created a powerful dual-application transcoding platform enabling our customers to reach more markets with a single transcoding appliance.

RipCode’s Real-Time Stream Transcoding solution has the largest ingest capability of any solution on the market, with up to 8 simultaneous single or multi-program streams. And, it supports high-density output for video delivery over current and next generation broadcast networks including: 3GPP and 3GPP2, DVB-H, MBMS, ATSC, and Qualcomm MediaFlo.

Additionally, RipCode has added an optional Video Feed Ingest component to provide full-resolution ingests of premium audio and video via an SD SDI channel.

One of the first use cases of RipCode’s new Real-Time Stream Transcoding solution will be through our partnership with NextWave. NextWave Wireless is a global provider of mobile multimedia and wireless broadband technologies, they’re collaborating with RipCode to supply live video stream transcoding for their UMTS MBMS based TDtv™ solution.  You’ll be hearing more about this later this year.

For more information on our new Real-Time Stream Transcoding solution, you can read the press release or visit the solution page on our website. This is an exciting new pivot point for RipCode and our customers as we continue to innovate and push the capabilities of video transcoding.

RipCode Talks with Texas TechPulse

Published by
Brendon Mills
at June 13, 2008 in On Demand Transcoding and Transcoding. 0 Comments    Email This Post

I recently spoke as part of the CEO showcase at the AlwaysOn OnHollywood event this week which took place in Hollywood, of course.  This was a great event featuring a wide variety of new media executives, VC’s, and content creators talking about the forces that are disrupting user behavior and creating new opportunities, content strategies and monetization schemes in the video, music, gaming, search, and mobile industries.

Following my presentation I talked briefly with a reporter for Texas TechPulse.  For those that don’t know, RipCode is headquartered in Dallas with an engineering office in Austin, Texas. So as you may guess, Texas TechPulse is focused on providing news and information about deal flow, high tech investment, and high tech companies in Texas.  For a quick read, and to learn a bit more about RipCode, take a look at the TechPulse interview.

Challenges in Supporting New Encode Profiles

Published by
Brendon Mills
at May 29, 2008 in On Demand Transcoding, Transcoding and RipCode V4. 0 Comments    Email This Post

 I’ve talked to a lot of companies recently about their video transcoding needs and most are eager to support an increased number of encoding profiles. But as their video library grows, they forsee challenges in encoding their back catalog to support new profiles while keeping up with transcoding their daily ingest. In this video, I’ve whiteboarded an example of the pre-transcoding challenge. I think it will help further your understanding as to why companies with growing video libraries should consider On-Demand Transcoding to reduce the cost and complexities of delivering video to multiple formats.

RipCode Demos On-Demand Transcoding at TI Developer Conference

Published by
Jacqui Galow
at April 11, 2008 in DSPs, On Demand Transcoding, Transcoding, RipCode V4 and Uncategorized. 0 Comments    Email This Post

RipCode CEO, Brendon Mills talks with Texas Instruments’ Niels Anderskouv while demoing On-Demand Transcoding for mobile as part of the Texas Intstruments’ Worldwide Developer Conference.