Archive for the 'Uncategorized' Category

Video Content Dictates Distribution and Monetization Strategy

Published by
Brendon Mills
at May 18, 2009 in transactional transcoding, TransAct Platform, IPTV, Mobile Video, Transcoding, Internet Video and Uncategorized. 0 Comments    Email This Post

The unprecedented growth of mobile, Internet and IPTV content is taxing legacy video delivery models:

• Commercial Internet video traffic will increase 5X by 2012
• User-generated video content will increase 3X by 2012
• 2/3 of all mobile traffic will be video by 2013
• 14.3 billion online videos were viewed by U.S. Internet users during December, 2008 alone

The fascination with being able to view both professional and user-generated entertainment content on Internet and mobile devices will not taper any time soon, but there is equal if not higher demand for instant access to a staggering volume of educational video, instructional video, enterprise sales and marketing video and surveillance video – by public, private and government constituents.

In the video below, we take a look at the different levels of video content - premium, amateur and reference - and how they impact distribution and monetization strategies.

New IDC Whitepaper: Transactional Transcoding

Published by
Neal Hartsell
at April 28, 2009 in transactional transcoding, IDC, Transcoding and Uncategorized. 0 Comments    Email This Post

As fast as the online and mobile video markets are evolving, we felt it was time to help educate members of the video delivery value chain on changes taking place in the underlying transcoding technology which is enabling the rapid evolution of video distribution, consumption and monetization.

Transactional Transcoding, a new whitepaper from IDC, examines how transcoding is becoming the linchpin in the delivery of evolving video services for a multitude of video-enabled viewing platforms.  As an enabler of increasingly complex content distribution, transcoding is moving beyond legacy file-to-file approaches to become real-time, transactional and network-aware. In addressing the emergence of next generation transcoding, the IDC whitepaper explains how the technology is evolving to support burgeoning demand for online and mobile video - especially in light of content explosion, device expansion, network strain and the need for effective monetization.

IDC believes that transcoding must evolve to include transaction-based platforms that can tailor video content and video advertising for a particular device, delivery channel and business model as well as an  individual viewer — all on-the-fly — to accelerate, simplify, scale and reduce the costs of delivering ‘any content, anytime, to anyplace’.

If you’re interested in learning more about Transactional Transcoding, you can download the new IDC whitepaper from the RipCode website or send us an email.

RipCode Recognized with Emerging Company Horizon Award

Published by
Brendon Mills
at September 30, 2008 in Uncategorized. 0 Comments    Email This Post

Friday night was a very big night for our company.  RipCode was honored to receive the Emerging Company Horizon Award at the annual Tech Titans/Fast 50 Awards Gala, hosted by the Dallas Metroplex Technology Business Council.

 

This award recognizes outstanding innovation and unique accomplishments through potential breakthrough technology, processes or services within the technology and communications industry, for companies with less than 100 employees.   RipCode was one of four finalists for the award.

 

This award is really a reflection of the tremendous accomplishments that all our employees have made towards building RipCode to the company it is today.   My thanks to everyone for their continued hard work and dedication.

RipCode Talks with Dave Graveline on ‘Into Tomorrow’

Published by
Brendon Mills
at September 22, 2008 in On Demand Transcoding, Transcoding and Uncategorized. 0 Comments    Email This Post

Brendon MillsLast week I attended the CTIA Wireless IT & Entertainment show in San Francisco.  I had the opportunity to speak briefly with Dave Graveline, host of Into Tomorrow, a radio network program covering the latest in consumer electronics and technology.  We talked about transcoding’s role in giving consumers access to a wider variety of video across multiple screens, particularly mobile.

You can listen to Dave’s CTIA ShowStoppers broadcast which includes my interview as well as interviews with other technology companies.  The entire broadcast is about 39 minutes. Skip ahead to minute 27 for my conversation with Dave.

http://www.graveline.com/shows2008/09-19-2008-2.mp3

RipCode Demos On-Demand Transcoding at TI Developer Conference

Published by
Jacqui Galow
at April 11, 2008 in DSPs, On Demand Transcoding, Transcoding, RipCode V4 and Uncategorized. 0 Comments    Email This Post

RipCode CEO, Brendon Mills talks with Texas Instruments’ Niels Anderskouv while demoing On-Demand Transcoding for mobile as part of the Texas Intstruments’ Worldwide Developer Conference.

RipCode Report from CTIA Wireless

Published by
Brendon Mills
at April 8, 2008 in On Demand Transcoding, Mobile Video, Transcoding and Uncategorized. 1 Comment    Email This Post

RipCode TeamLast week RipCode exhibited at the CTIA Wireless show in Las Vegas.  This was our first year at this show, and considering our booth location was less than optimal – our fault for signing up late – we had good foot traffic and we’re kept busy talking with visitors and demoing our On-Demand Transcoding solution for mobile video.  We got a lot of positive reaction to our message.  It’s obvious that delivering video to mobile is a challenge for many companies.  As we describe our unique transcoding methodology, people are really excited by the possibilities of expanding their video library to any video platform - without the increased cost of storage, energy or hardware usage.  For more information on RipCode’s On-Demand Transcoding solution for mobile video, check out our video overview.

We also announced the availability of RipCode’s On-Demand Signaling Server.  If you missed the news last week, you can check out the full press release on our website.  The On-Demand Signaling Server is a complement to RipCode’s Video Transcoding Appliance and is designed to function as the intelligent network and workflow manager for multiple RipCode appliances.  Tim Siglin from Streaming Media Magazine interviewed me prior to the show regarding the announcement.  You can check out the complete interview from Tim’s podcast podcast.

Also a big highlight for us from the show was our sponsorship of the FierceWireless party for CTIA attendees at Rain Nightclub at The Palms.  For pictures from the event, check out the FierceWireless website.  Congratulations again to Josh Wittman from Red Eye.  He was the recipient of our raffle drawing for a Sony PSP.

Overall, it was a great week at CTIA.  Now, we’ll be heading back to Las Vegas again next week for the NAB show. And maybe we can win some of our money back…or not.

Jack Brickey Joins RipCode As New VP of Software Development

Published by
Jack Brickey
at March 25, 2008 in Uncategorized. 0 Comments    Email This Post

Jack Brickey

Last Monday I officially joined RipCode as Vice President of Software Development. After more than 25 years in the telecom equipment industry it was time for a change. In life change is a certainty and while changes in careers can result in hesitancy and even anxiety it is also an opportunity to re-energize.

User generated video, social networking and mobile video are expanding markets. Conjointly they are explosive. With this explosion comes a whole new set of technical and business complexities. RipCode has a truly unique set of solutions that will change the way content providers distribute video to the mass market.

RipCode’s unique solutions and the opportunity to re-launch my career in this impressive market space are the primary reasons I have joined the company. I am very excited to be part of the RipCode team and the changes that we providing the customer. I look forward to utilizing my experience to help the company be a huge success and hope to occassionally drop in and share my new perspective and thoughts on the industry and technology developments.

Transcoding Expands Video Advertising Opportunities

Published by
Brendon Mills
at January 28, 2008 in On Demand Transcoding, Advertising, Mobile Video, Internet Video, Transcoding and Uncategorized. 2 Comments    Email This Post

In many interesting blog posts from NewTeeVee, Contentinople, and Digital Media Wire to name just a few, have discussed the video advertising outlook for 2008. 

Research by Yankee Group suggests that revenue attributed to downloads and in-streaming advertising is forecasted to grow significantly over next five years.  By 2011, in-stream advertising revenue is expected to reach $3.89 billion dollars and revenue for downloads will contribute $850 million.

Two important metrics driving the growth of these revenue streams are the number of users who watch online video and the amount of time spent watching online video – both of which are on the rise.  As the number of users and time spent viewing video increases, advertisers will bid up the CPMs thus driving higher the top line revenue attributed to in-stream advertising.  IDC research also suggests that approximately 1,200 terabytes of data are consumed each day in the U.S. alone by users watching online video.  This number is expected to grow to an astonishing 7,800 terabytes/day by 2011.
Pre-roll and in-stream video ads, whether online or mobile, represent a huge opportunity to monetize content.  The opportunity also creates additional stress on existing transcoding resources, requiring operators to increase their transcoding capacity to keep up with the push to monetize more content in more formats.  We agree with Jay Braage, that online video is the key to the media castle – but new approaches to video transcoding is what will help deliver video to wider audiences and thus giving operators new opportunities to cross-market content and open new advertising and revenue streams.

Value of the Video Long Tail

Published by
Brendon Mills
at January 21, 2008 in On Demand Transcoding, IPTV, Mobile Video, Internet Video, RipCode V4, Transcoding and Uncategorized. 0 Comments    Email This Post

In a recent Mashable post by Mark Hopkins, he discusses the intrinsic value of the video long tail, in particular the difference between current event and news-based video versus video produced for enjoyment.  At RipCode, the video long tail is a topic that we are very familiar with. 

When you talk about video long tail content, it’s important to understand the unique challenge to content creators, aggregators and network operators striving to expand their video distribution by offering support for a greater number of devices extending their reach to the “3 screens” – Internet, mobile and IPTV.

Each device supporting video playback maintains one or multiple media profiles defining what types of content is supported.  These media profiles are differentiated by many variables including resolution size, codec implementation, aspect ratio, scan method, and network protocol.  So it’s no longer just about making long tail video available for viewing on a PC, but to any video enabled device.  

Pre-transcoding video can be a practical approach when working with smaller video libraries supporting a limited number of supported profiles; however, it becomes problematic for content aggregators who have large libraries and ingest a high volume of content on a daily basis.  As the size of a video library and number of supported profiles grow, so does the data storage requirements.

 As we talk about on our website, by transcoding video on-demand, content creators can realize value from not just the most popular and widely viewed video, but from the video long tail as well.  Until now, it was deemed too resource intensive to pre-transcode and store less widely viewed titles in multiple file formats – like the news-based video that Mark talks about in his blog.  But by changing the nature of transcoding from a “pre-transcode” methodology to one where video is transcoded only when a customer requests it, this opens the door for less popular content, enabling content creators and syndicators to monetize their entire video library.