On-Demand Transcoding

As the volume of online and mobile video grows and the number of encoding profiles becomes more complex and disparate, today’s new media companies need to find more efficient methods for transcoding and delivering video. So why pre-transcode when you can RipCode?

RipCode's innovative On-Demand Transcoding solution transforms the process of re-purposing video and solves the problem of distributing and exploiting content across multiple screens. Transcoding video on-demand eliminates the need for companies operating in today’s new media Web 2.0 market – social networking sites, studios, broadcasters or mobile content providers – to pre-transcode and store multiple file formats of their entire video library.

And, RipCode’s On-Demand Transcoding solution enables content creators and distributors to continuously and easily expand the reach of their video library as new encode profiles are introduced, without re-transcoding all of their content. By dynamically transcoding video on-demand, operators can monetize their entire library of video and not just the most widely viewed titles, enabling them to grow their business and add new revenue streams.

As video transcoding becomes a critical infrastructure component for today’s new media companies, RipCode is dedicated to ensuring the ongoing reliability and availability of our product line, limiting visible service interruptions and ensuring our customer’s seamless business operations. RipCode transcoding solutions are designed for high availability through redundant components and automated load balancing using an efficient device and system workflow mechanism. With a minimum MTBF of 100,000 hours, RipCode’s video transcoding appliances have an extremely long shelf life requiring minimal ongoing maintenance. And, RipCode’s DSP-based processors reduce power draw, resulting in typical power consumption of 90 watts, operating at half the power of comparable solutions.

There are several components to RipCode’s On-Demand Transcoding application architecture. Each layer has a unique purpose and set of functions to support an On-Demand transcode and delivery of user-requested content. And, RipCode’s intuitive XML-based API provides the tools for developers to quickly and seamlessly integrate RipCode’s technology into software environments and 3rd party applications such as ad servers, billing systems, or mobile handset detection and geo-location applications.